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How Facebook Business Manager settings affect your Coco AI WhatsApp account

How Facebook Business Manager Settings Affect Your Coco AI WhatsApp Account


This article explains how Meta (Facebook) controls key parts of your WhatsApp Business account when you use WhatsApp with Coco AI.

Understanding this helps you avoid approval issues, missing profile details, or unexpected name changes that can affect customer trust and message delivery.


Why Meta Controls Your Coco AI WhatsApp Account

Coco AI connects to WhatsApp through Meta’s official WhatsApp Business Platform.

That means:

  • Coco AI sends messages
  • Meta owns and enforces the WhatsApp account settings

Coco AI cannot override Meta’s rules or approvals.


What Meta Controls (and Coco AI Does Not)

1. WhatsApp Display Name

Meta fully controls your WhatsApp business name.

  • Set and edited in Meta Business Manager
  • Must follow Meta’s WhatsApp Display Name Policy
  • Requires approval before going live

Important:

  • Coco AI cannot change or approve your name
  • If Meta rejects it, messages will not send


2. Profile Photo

Your WhatsApp profile photo is managed by Meta.

  • Uploaded in WhatsApp Manager (inside Meta Business Manager)
  • Must meet Meta image and branding guidelines
  • Approval can take 1–24 hours

Coco AI only displays the photo Meta approves.


3. Business Verification Status

Meta controls whether your business is verified.

  • Verification happens in Meta Business Manager
  • Verification affects:
    • Account trust
    • Messaging limits
    • Visibility to customers

Coco AI cannot verify your business on your behalf.


4. Phone Number Ownership

Your WhatsApp phone number is owned by Meta.

  • Registered and verified in Meta
  • Cannot be reused across multiple WhatsApp providers
  • Removing Coco AI does not delete the number from Meta

You must manage number changes directly in Meta.


5. Messaging Limits & Quality Rating

Meta assigns messaging limits based on account health.

This includes:

  • Daily message caps
  • Account quality score
  • Spam or block reports

If Meta restricts your account:

  • Coco AI cannot bypass the restriction
  • Messages may pause automatically


6. Business Visibility in WhatsApp

Meta controls how your business appears to customers.

This includes:

  • Business name shown in chat
  • Profile photo
  • Business category and description (if set)

Customers see Meta-approved data, not Coco AI settings.


What Coco AI Controls

Coco AI controls how and when messages are sent, not the business identity.


Coco AI manages:

  • Automated flows (abandoned cart, post-purchase, etc.)
  • Campaign scheduling
  • Message logic and personalization
  • Performance analytics


Coco AI does not control:

  • WhatsApp name
  • Profile photo
  • Verification
  • Messaging limits


Best Practices to Avoid Issues

  • Set up and verify your business in Meta before onboarding Coco AI
  • Use a brand-consistent, policy-safe WhatsApp name
  • Upload a clear logo as your profile photo during Coco AI onboarding.
  • Monitor account quality in Meta Business Manager
  • Avoid sudden name or number changes


Step-by-step (with screenshots): Where to manage WhatsApp settings in Meta Business Manager

A. Open WhatsApp Manager (the place Meta controls your WhatsApp identity)

  1. Log into Meta Business Manager / Meta Business Suite.
  2. Click Settings (gear icon).
  3. In the left sidebar, find and click WhatsApp Manager (sometimes shown under business tools/accounts depending on your view).
  4. You’ll know it worked when: you see a WhatsApp-focused dashboard with your WhatsApp Business Account (WABA) and phone numbers.



B. Update your WhatsApp Display Name (Meta approval required)

  1. In WhatsApp Manager, select the correct WhatsApp Account (if you have more than one).
  2. Go to Phone numbers.
  3. Select your phone number.
  4. Find Display name and click Edit (or the edit/pencil icon).
  5. Enter the new display name and Submit.


Meta will review the name. If approved, customers see the name instead of just your phone number (depending on Meta’s current rules and your account state).


C. Update your WhatsApp Profile Photo (Meta controls the profile that customers see)

  1. In WhatsApp Manager, go to Phone numbers.
  2. Select your phone number.
  3. Open the Profile section.
  4. Under Profile photo, choose Upload / Change photo.
  5. Save changes.


Your updated photo may take time to display everywhere after Meta processes it.


D. Start (or check) Business Verification in Meta Business Manager

Business verification is managed in Business Settings, usually under Security Center.

  1. Open Business Settings.
  2. Click Security Center.
  3. Under Business verification, click Start verification (or view your current status).

You’ll know it worked when: you see a verification workflow asking for business details and documents, or a status like “In review” / “Verified”.


FAQs & Troubleshooting

Why did my WhatsApp name change or get rejected?

Meta reviews and approves WhatsApp names. If it violates policy, Meta may reject or revert it.


Can Coco AI fix my WhatsApp verification issue?

No. Verification is handled entirely by Meta in Business Manager.


My messages stopped sending. Is this a Coco AI issue?

Usually not. This often means Meta applied a messaging limit or quality restriction.

Check Account Quality in Meta Business Manager.


Can I change my WhatsApp profile photo in Coco AI?

No. Profile photos must be uploaded and approved in Meta.


If I disconnect Coco AI, will my WhatsApp account be deleted?

No. Your WhatsApp Business account remains in Meta until you remove it there.


  • How to Set Up WhatsApp Business for Coco AI
  • Fix WhatsApp Name Rejection in Meta
  • Understanding WhatsApp Messaging Limits

Updated on: 23/01/2026

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