How to Activate Abandoned Cart Automations on CoCo AI ?

🛒 What is a Cart Recovery Follow up ?

• WhatsApp abandoned cart recovery messages are sent to a person who has added products to their cart, visited the payment page of your Shopify store, entered their details, but did not complete the payment.
• This person receives a WhatsApp message inviting them to complete their order.
• WhatsApp cart recovery efforts are very effective, especially when paired with email reminders. Brands using CocoAI + email to recover their cart usually see a lift in recovered carts and sales across both platforms when coordinating messages.

⚒️ How does it work on CoCo AI ?

→ When a person fills out their information but does not complete their order, CoCo retrieves their number from the field below, allowing you to follow up with them

💳 How much does it cost to send abandoned cart recovery follow ups on Whatsapp ?

• Abandoned cart reminders are considered marketing messages by Meta, and WhatsApp fees apply depending on the country of the recipient.
• To calculate these fees, visit based on your plan: https://my-coco.ai/fees-additional-plan/
• You can see how much you are spending on your main dashboard directly under your Revenue performance.

🔔 How to activate Abandoned Cart Automations on CoCo AI ?

# 🔔 Customer the template to your brand ?

Some best practices:

• Personalize the message from a person from your brand (Founder/teammate, Name of a typical customer)
• Ask the customer if they need help or have any questions.
• Show Social Proof (Number of Reviews, Total # of customers, Influencer/Press Mentions)
• Push the customer to respond that is what the AI is for.

→ Here is the current template we send :

⏰ What timing is recommended for a good abandoned cart follow up ?

We recommend coordinating your WhatsApp messages with your email flows.

Here are some tips that work and are worth testing:

• Place the WhatsApp reminder first, very soon after the cart abandonment (15-30 minutes later, to ensure that the person sees the reminder).
• Use cross-channel reminders: email, then WhatsApp message, then email.

How to add a second cart Recovery template ?

Go to Automation > Recover Abandoned Carts and Boost Revenue

Then, click on the + and add a new template.

Once the template is approved, it will be sent automatically based on the second delay you have configured.

Make sure to set up different templates for each language of your store.

🌍 How to set up cart recovery in multiple languages?

Go to Automation > Recover Abandoned Carts and Boost Revenue

Then, click on the "+" and add another language. You can configure each template for each language (the selected language is highlighted in yellow).

📈 How to measure results and ROI of abandoned cart follow ups ?

You can see the amount generated from cart reminders, as well as the ROI, on your CoCo Dashboard.

The attribution window is 24 hours.

ROI is calculated based on the cost of sending messages (for example: €10,000 generated with €100 costs, €10,000/€100 = x100 ROI).

Updated on: 02/04/2025