How to Appeal a WhatsApp Violation or Ban

This walkthrough will tell you more about WhatsApp Policies, how to adhere to them and appeal decision when

How WhatsApp Violation Policy works:

If Facebook believes an account is in violation of one of it's Business policies ( WhatsApp Messaging Policy, WhatsApp Commerce Policy, and WhatsApp Business Terms of Service) it will send warnings, account violations, and potentially account bans.

When filing an appeal:

Facebook will send you an email that your account has had a violation or been banned. In that email there will be a link to appeal the decision. You can also log into your Facebook Business Manager and Navigate WhatsApp Account Overview -> Business Portfolio -> WhatsApp account.

In this page you will see the ability to request for review in your account. Once you see the request click on the active request.

Enter in the information on why you believe the violation/ban should be lifted. A good answer is:

We are using WhatsApp to remarket to customers that have left their phone number on their site to track their order, answer support questions and send help customer find the right products for them."

Once you have submitted the request it will take 24-48 hours to receive a decision. Facebook will message you with the decision.

Facebook may follow up and ask for the following information:

• Business description.
• Updated website
• WhatsApp account use case.
• Client Opt-In and Opt-Out policy.

The Best ways to avoid potential Violations and Bans:

1. Always follow explicit Double opt in procedures.
2. Use Coco's GDPR Compliant list growth tools like the Magic Link, Chat Bubble, and cart integration.
3. Use Segmentation to target customers who are more likely to open and engage with your messages.

Updated on: 09/05/2025